台東樂知旅店 YES HOTEL
生活 人文 美學 親旅
新名稱與新識別強化消費者印象，跳脫原先傳統感，使旅店提升五成以上業績!
樂知旅店 (YES Hotel) 原名是明玉大飯店，在台東經營20多年，秉持用心接待每位顧客，培養出獨特的待客文化，結交許多來自世界各地的朋友。
由第三代接手管理後，重新提升飯店硬體設施，並由正負一瓦協助飯店命名及形象規劃工作。YES Hotel 是由Yare (活潑的)，Ease (舒適的)，Satisfaction (滿足的) 三個單字組成，分別代表旅店的個性、承諾及價值，也為簡單、好記的名稱奠定基礎。標誌設計概念來自入住飯店時常用到的「Check In」打勾意象，揉合英文字母「Y」，讓新標誌與飯店業產生高度連結。配色靈感來自台東當地景緻自然豐富的色調，以「簡潔、鮮明」的風格導入宣傳品與建築規劃。新形象讓樂知旅店 (YES Hotel) 煥然一新，同時讓業績大幅提升五成以上。
YES Hotel (Former Ming Yu Grand Hotel) which has been found more than two decades in Taitung. YES Hotel insists on offering a close service for customer with the unique hospitality, therefore, it attracts many loyal customers around the world. After the third generation’s management, YES Hotel is carrying out a series of facilities upgrading plan and has a new project for a new name of hotel and business image assisted by POSINEGA DESIGN.
The name “YES” consists of the first letter of three English words as Yare, Ease and Satisfaction, which also represent the hotel’s style, commitment, and value.The concept of hotel’s logo is a tick mark in a blank that is easy to find in the check in procedure, also to combine with an letter Y to make the logo to be more comprehensive and related with the a hotel business. In color matching, YES Hotel selects the natural color as the local scenery in Taitung, and adopts the simple and sharp contrast for the propaganda materials and building project. These series of actions not just regenerate the YES Hotel, but also make the sales performance largely enhance over 50%!
樂知旅店 (YES Hotel) 原名是明玉大飯店，在台東經營20多年，秉持用心接待每位顧客，培養出獨特的待客文化，結交許多來自世界各地的朋友。
由第三代接手管理後，重新提升飯店硬體設施，並由正負一瓦協助飯店命名及形象規劃工作。YES Hotel 是由Yare (活潑的)，Ease (舒適的)，Satisfaction (滿足的) 三個單字組成，分別代表旅店的個性、承諾及價值，也為簡單、好記的名稱奠定基礎。標誌設計概念來自入住飯店時常用到的「Check In」打勾意象，揉合英文字母「Y」，讓新標誌與飯店業產生高度連結。配色靈感來自台東當地景緻自然豐富的色調，以「簡潔、鮮明」的風格導入宣傳品與建築規劃。新形象讓樂知旅店 (YES Hotel) 煥然一新，同時讓業績大幅提升五成以上。
YES Hotel (Former Ming Yu Grand Hotel) which has been found more than two decades in Taitung. YES Hotel insists on offering a close service for customer with the unique hospitality, therefore, it attracts many loyal customers around the world. After the third generation’s management, YES Hotel is carrying out a series of facilities upgrading plan and has a new project for a new name of hotel and business image assisted by POSINEGA DESIGN.
The name “YES” consists of the first letter of three English words as Yare, Ease and Satisfaction, which also represent the hotel’s style, commitment, and value.The concept of hotel’s logo is a tick mark in a blank that is easy to find in the check in procedure, also to combine with an letter Y to make the logo to be more comprehensive and related with the a hotel business. In color matching, YES Hotel selects the natural color as the local scenery in Taitung, and adopts the simple and sharp contrast for the propaganda materials and building project. These series of actions not just regenerate the YES Hotel, but also make the sales performance largely enhance over 50%!
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